You’re not charging enough and attracting the wrong clients. You’re working too many hours, profits are not where you want them and sometimes, running an accounting firm is no longer fun.

If these are problems you want to avoid, join a community of like-minded accounting professionals getting better prices, growing their firms faster, making more money and having more fun!

When you enrol in the Value Pricing Academy you get over 15 hours of live training every month, plus 3 additional video training courses to help you get better prices, win more clients and make more money.

You also get the systems, tools and resources designed to get results FAST!

• I’m struggling to get the prices I want; I know I should be getting higher prices

• Clients often complain about my fees and I find myself struggling to justify my prices

• Clients are often slow to pay which means cash flow is tough… I often worry about where the money will come from

• I find it hard to attract the right clients. I want clients who VALUE what I do and are fun to work with

• I find I have to work long hours just to make ends meet. Sometimes running an accounting firm is tough.

• I’m just not growing my firm as fast as I want. I have no idea how to grow a successful accounting firm.

...these are common frustrations amongst accountants and bookkeepers. In fact, I was once there too (when I was running my accounting firm – I started it in 1996).

The problem is the HOURLY MINDSET (even if you are fixed pricing).

In this profession we’ve been indoctrinated to think in terms of hours, scope and costs. That’s holding you back.

You need to think in terms of outcomes, results and VALUE.

When you get your pricing right, everything else follows from there. With the right pricing you make more money. 

With the right pricing (and positioning) you attract the right clients. With the right pricing you work less hours (which means, you have the time to fix the other problems – hiring the right team, creating the best systems, solving your cash flow).

All the challenges, frustrations and pain you are experiencing now is a result of the DECISIONS you have made in the past. And here’s the great news…

If we want a better future, you just have to make different decisions and do different things.

There is a fear that raising prices results in losing clients. That’s not true.

The right client will gladly pay more when they perceive they are getting more. 

We show you exactly how to do this in the Value Pricing Academy.

No one does!

The demands of running a business keeps us all extremely busy.

However, something magical starts to happen when you master value pricing…

...you find you can make more money working with less clients.

You see, some clients are just not right for you; they’re holding you back.

When you raise your prices the right way you end up with clients who value you and are happy to pay you more, so you make more money with less clients.

I discovered how to do this in my accounting firm in 2001, and I will teach you the process when you enrol in the Value Pricing Academy.

I know how that feels.

I made so many mistakes between 1996 and 1999 as I built my accounting firm. What I learned is this…

"You need a roadmap and a plan and then you just work the plan one step at a time."

It takes time to build an extraordinary accounting firm. There is no magic pill. There is no quick-fix solution.

But when you take things one step at a time the results will come…

...that’s how members of the Value Pricing Academy are getting such incredible results.

I’m Mark Wickersham, Amazon #1 best-selling author of “Effective Pricing for Accountants” and author of “How to Build a Successful Bookkeeping Business”, “A Practical Approach to Value Pricing”, and “Price: The Fastest Way to Grow Profit” and "Value Pricing for Accounting Professionals".

I founded the Value Pricing Academy in 2014 because I wanted to help accountants and bookkeepers avoid the crazy mistakes I made when I started my accounting firm in 1996. Academy membership is a complete transformational process that will change you from feeling overwhelmed, overworked and under paid to…

… joining a community of other like-minded bookkeepers and accounting professionals getting incredible results by pricing your professional services more profitably and winning better clients.

This is for you if you are an accountant or bookkeeper running your own accounting firm and you want to master value pricing, win better clients, make more money and have more fun.

Every month you learn powerful value pricing concepts, how to create more value for your clients, marketing to grow your firm, get your questions answered, you learn from other people in the group and you get access to ready-to-use resources, so you hit the ground running.

Since all meetings take place online there are no travel costs. All you need is a connection to the Internet and computer with speakers.

*different currency options available

When you join the Value Pricing Academy you gain access to our full suite of live training sessions, across 10 different curriculums.

That's over 16 hours of content every single month!

But if that seems overwhelming - don't panic.

All of the live sessions are recorded and kept available to you for 30 days, giving you plenty of time to catch.

And you don't have to watch them all! We have a rolling curriculum, so you can pick and choose the sessions that best suit what you are currently working on, knowing that the one's you miss will come back around when you are ready for them.

Discover key strategies for successful business operation from an experienced bookkeeper

How to offer a profitable business advisory service and deliver more value to your clients

Understand value pricing basics and confidently implement them in your business

Master effective written communication and presentation skills for your business

Learn targeted marketing strategies to attract clients and grow your accounting firm

Adopt advanced pricing techniques to get even higher prices and make more money

Engage in peer discussions, networking, and strategy brainstorming in small groups

Stay updated with the latest technologies, opportunities and advanced issues in accounting

Optimise the use of pricing software for accounting services with expert guidance

Explore systems for enhancing efficiency and raising quality in your business

Learn and download step-by-step pricing systems for each of your core services

Discover AI basics and tools to improve efficiency, streamline tasks, and drive growth.

Jessica has been in the accounting industry since 2001. In 2016, she founded Florida Virtual Bookkeeper to fulfil her passion to help small, service-based businesses and non-profit organisations succeed by empowering them around their finances. 

In these Essential Foundation sessions, Jess will be teaching you how to set up your business for success by getting clarity on your goals, setting up powerful systems, pricing effectively and confidently, and implementing strategies for growth.

Why compliance work is harder to value price and how to overcome that with a system for calculating a price you know will give you a good profit.

How to increase the price of your existing clients without the fear of them leaving you. This is my most popular session because you get very quick results.

There are 4 possible price strategies and only one of them will work for you. If you’re not making enough money you probably have the wrong strategy.

The 7-step menu pricing framework for building packages that meet clients’ real needs. Done well, packages and menu pricing will help you get much higher prices.

Your clients are value sensitive. The key to getting higher prices is to understand every component of the value equation. We look at how to create more value so more people want to buy from you at higher prices.

Powerful communication strategies so you never hear those dreaded words again… “that’s a bit expensive!”

The 3 key stages of the value conversation so you better understand the client’s needs and communicate the value, so they are more likely to buy and at higher prices than ever before.

The system you can follow for pricing ANYTHING. This is your fall-back framework whenever you have something tough to price.

The structure and words you must use so the client understands the problem, wants your solution and price is no problem.

This is the extraordinary world of PRICE PSYCHOLOGY and the laws of influence and how you can use it to remove price resistance.  

The best process of converting a new client, from the initial meeting, the pricing conversation, and the follow up communication. 

Understanding what value really is helps us to create that value-based price. Learn how to we create more value so more people want to buy and at higher prices.

The essential ingredients and the key words to use on your website to stand out from the crowd.

The specific systems you need to ensure you get a steady stream of new referrals.

How to get high quality appointments with the right clients and avoid the time wasters and tyre-kickers. 

Strategies for creating content fast, building your brand, and positioning yourself to win the best clients. 

How to use social media to get results without it sucking up all your time.

This is the most important marketing page - it's the webpage at the heart of your firm's growth.

The step-by-step system to collecting awesome testimonials and case studies and how to use them to attract more clients.

Creating your roadmap so marketing doesn't feel like overwhelm and you have a step-by-step plan for putting core elements in place in your firm. 

The words and headlines that get you results. How to structure the words on your website, brochures and written communications so you inspire people to take the action you want. 

Stand out from the crowd, show your personality and enthusiasm, and convert more clients by gaining their trust through video.

Including: Creating Content Fast, Setting Up Your YouTube Channel, A Beginner's Guide to SEO, Building a Lead Generation System, Building Your Own Facebook Group, Running Facebook Ad Campaigns, Email Marketing and much more...

These sessions are facilitated by 2 of our star students 

Teresa Slack and Sarah Kelly.

They know their stuff and are there to guide the conversation.

When you join your session you will be placed in a virtual breakout room with a small group of fellow academy members to discuss a topic and brainstorm solutions.

Whether you're keen to learn or eager to share your insights, these group sessions are the perfect way to connect with the community.

 It's more than just a meeting – it's a chance to gain that extra layer of GUIDANCE and SUPPORT from peers who are also navigating the exciting world of value pricing.

Teresa Slack is one of my star students. She is an amazing bookkeeper from Canada. She runs a hugely successful virtual bookkeeping business that specialises in e-commerce.

She is not only knowledgeable in bookkeeping, but in accounting and system set up, business management, sales and marketing, customer service, staff training, policy and procedure, forecasting, staff leadership and mentorship. Once a month she shares this knowledge with you when you enrol in the Value Pricing Academy.

Join Teresa Slack for 90-minutes once a month where she will teach you what you need to build a more successful accountancy or bookkeeping business and answer your questions. Here are just some of the things you will work on with Teresa in the live sessions:

Systems help to build a business that is less reliant on you, enables you to delegate work more effectively, and create a better and more consistent experience for your customers. Systems are at the heart of everything you learn with Teresa - and she gives you the exact systems you need. 

How to systemise your communication so you can provide your clients with consistent, valuable and timely communications. 

Keep customers staying longer and giving you great referrals with awesome customer service strategies that WOW your clients, including how to ask the right questions and truly listen, and how to deal with upset clients so you turn them into raving fans.

Technology is so important for the modern accounting firm. The right tech stack will save you time, help you give a more consistent service and make your life easier.

By understanding personality styles and the types of people around you, you can achieve more successful communications and interactions, play to your team's strengths, and have smooth meetings with your clients. 

All the systems, checklists and strategies you will need to build a great relationship with a new client and get everything up and running smoothly and quickly.

Including Client Disengagement Systems, the Sales Process: From Lead to Signed Agreement, Moving to Value Pricing, Your Hiring System, Onboarding a New Team Member.

In this session we’ll look at different features you can build into your profit advisory service. We will get practical with different examples of packages for different situations.

In this session we’re going to explore more ways ChatGPT can serve as your ultimate research assistant, saving you valuable time and boosting your confidence in providing business advisory services.

In this session we will look at launching a business club. You will come away with resources that will make this easy to promote and deliver great content.

In this session we will look at the value conversation and how to apply it to a profit advisory service. We will then look at how to come up with a price for different types of advisory offering.

In this session – using role plays – we will go through the conversation with the client so you know exactly what to say and have practical examples at your fingertips to illustrate powerful growth strategies.

In this session we will cover building up the value in the client's mind, so that when you present your prices they will willingly choose to pay you more.

In this session we will look at the 9 drivers of profit and how you can leverage them to increase profits fast.

Including: The Complete Guide to Business Consulting Models, How to Set Up a Pricing Model for a Client, How to Apply the Perfect Proposal System, The Art of Price Discrimination, How to Help Your Client Create More Value For Their Customers and so much more!

Value Pricing is all about be able to communicate the value of the services you provide. And in this day and age of video and technology, one of the best ways to communicate is to get confident on camera.

In these sessions you'll learn techniques to become a master communicator in writing, online, in meetings, and even public speaking.

Effective copywriting throughout your business will help you attract and retain the attention of new leads, and help you convert more clients. 

Writing great copy is important, but no one is going to read it unless you first create an attention-grabbing title or headline that compels people to click and read more.

When you can incorporate captivating stories into your communications, people will be enraptured by what you have to say, and eager to know what's next.

Video is one of the most powerful methods of communicating online. It allows you to express your enthusiasm, expertise and personality, which will draw more people into your business. 

In the digital age, webinars and live-streaming have emerged as powerful tools for accountants to extend their reach and establish themselves as thought leaders.

Speaking is a potent tool to establish expertise, influence perceptions, and win clients. Leverage speaking opportunities to position yourself as a thought leader and trusted advisor in the accounting field.

Running your own webinar is a great way of reaching new audiences,  demonstrating the impact of your work, and effectively communicating your value. Webinars will help you to convert more clients. 

Including: Setting Up a Business Club, Your Livestream Checklist, Taking Communication to the Next Level, Engage and Grow your Audience, Promoting and Optimising Your Events, and much more!

Menu pricing is one of the most powerful ways of letting clients choose a package that best represents value to them and giving them the opportunity to pay you more money.

Scope creep is an invisible cost; if it appeared on your P&L account it would probably be your biggest cost! But you can factor scope into your work and manage expectations so that you are never out of pocket on a job.

Let's face it, however good your product or service is, you will always get someone saying you are too expensive. But by changing your mindset you will realise this is actually a good thing, and you can handle it with a script.

Pricing brochures are so powerful for demonstrating your expertise, promoting your quality and giving you a structure for the value conversation. You should have one for every major service you offer.

You cannot prescribe a solution until you first know what the problem or need is. You must ask questions. When you ask questions, you control the conversation.

Are you owed money right now? Do you have accounts receivable (debtors) on your balance sheet? There is absolutely no reason for that. You should be getting paid up front.

As you move up the value curve, strategic planning sits right near the top. This is one of the most profitable services you can offer (at least it should be if you price it correct).

Including: Pre-qualification Questions to Establish Willingness to Pay, The Perfect Proposal System, Price Psychology: How to Make Your Price Seem Smaller, How to Calculate Price, How to Price One-Off Projects, How to Re-Price Existing Clients, How to Pre-Qualify Clients and Avoid Time Wasters and so much more!

• How to price your services based on client-perceived value

• How to confidently and effectively set individualised prices for each client (reflecting the value they place on the service).

• How to communicate the value of your services effectively so clients are eager to buy from you

• How to get your clients to WILLINGLY and HAPPILY spend more

Our brand-new "Essential AI" curriculum is designed to equip you with foundational knowledge and practical skills for leveraging AI in your business. Focused on entry-level education, these sessions will introduce you to powerful tools and strategies for implementing AI to enhance efficiency, streamline processes, and deliver greater value to your clients.

As AI technology evolves at a rapid pace, our commitment is to keep this curriculum as dynamic as the field itself. Developed in real-time, "Essential AI" will continually adapt to incorporate the latest advancements and insights, ensuring you always have access to up-to-date, actionable guidance.

All live training sessions are recorded, and the recordings and resources are available for 30 days, that way if you miss a live session you can catch up with the recording.

In fact, when you first join the Value Pricing Academy you will get instant access to all the sessions over the previous 30 days so you can get started straight away.

As well as over 15 hours of live training every month, you will also gain access to our core training courses.

These courses are released in MANAGEABLE CHUNKS throughout your subscription to the Value Pricing Academy, so you can work through and implement what you learn.

Our core training delivers the essential information you need in a structured step-by-step way, with downloadable resources making it easy to implement things 

one step at a time.

Managing an accounting firm is more than crunching numbers – 

it's about growing a business that thrives.

Often, you're caught up in daily tasks, and the BIGGER PICTURE - that vision you have for your business - gets side-lined. 

But it’s SO IMPORTANT to prioritise putting the foundations in place. 

This training is where everything starts; it's the essentials. Each topic gives you an introduction to areas we build upon in the Value Pricing Academy.

In this core training you'll learn the 12 key areas that will elevate your firm. From sharpening your strategy to mastering content marketing, we cover it all.

The course breaks down complex concepts into accessible, actionable steps. 

Bookkeeping has traditionally been priced using hourly rates, 

but clients hate that.

Not only that, hourly rates for bookkeeping work have traditionally

been very low, which is why most accountants and bookkeepers 

work long hours for little reward.

There has to be a better way...

...and there is.

You need to give a FIXED PRICE up front. This is one of the biggest challenges for accounting professionals, and you need to overcome this if you want to get properly paid...

In the How to Price Bookkeeping course, you'll learn exactly how to 

price your bookkeeping services (including clean up), so

you never make a loss on any project.

If you are in this stage, you are understanding the foundations of value pricing, avoiding the biggest mistakes others are making with their pricing of bookkeeping services, and have a plan in place to move towards value pricing. People at this stage may not yet have figured out all the steps of value pricing but are excited about the journey to come (and the results they will get).

If you are in this stage, you are ready to move away from pricing by the hour and the problems that creates. People at this stage still haven't mastered value pricing yet... that's not a problem, because you can start with fixed pricing. People at this stage are about to unlock a process for giving a fixed price with confidence it will be a profitable price.

If you are in this stage, you are ready to offer your clients a choice. This is the stage where you can experience some quick results from Menu Pricing and get a real sense of progress. People at this stage are ready to embrace value pricing and trust in the process; a process proven to get amazing results.

If you are in this stage, you are excited about winning more clients at higher prices. People at this stage are starting to master the art of communicating the value so clients better understand the benefit of what you do. When you communicate your value more effectively more people will buy from you and the price becomes less important.

If you are in this stage, you are excited about automating the process of value pricing. People at this stage have a process for giving a value-based price with confidence, a process for giving clients options and choices, a powerful process for changing the package if the price is too expensive and allowing the client to pay you more with enhancements. When you complete this stage, you will have a system for pricing bookkeeping work at much higher prices than ever before.  

If you are in this stage, you're now ready to tackle one of the hardest pricing projects. People at this stage have a deep understanding and system for pricing bookkeeping and are now ready to master value pricing clean-up work. When you complete this stage, you will have a system for getting paid in advance for a diagnostic and for pricing clean-up work at much higher prices than ever before.

When you are ready to take your firm from SUPER to EXTRAORDINARY, this advanced training will help you get there.

This training goes even deeper on those core concepts (with comprehensive workbooks to help you IMPLEMENT) and explores more advanced strategies that you can implement throughout your business to achieve an even higher level of success.

When you make your firm EXTRAORDINARY, 

you'll have people lining up to work with you!

If you are in this stage, you are getting clarity on your vision, your marketing and pricing strategy and have a plan to achieve everything you want. 

If you are at this stage, you are wanting to move to value pricing. People at this stage are ready to embrace value pricing and trust in the process - a process proven to get amazing results. 

If you are in this stage, you are ready to change your prices. This is the stage where you can experience some quick results from raising prices and get a real sense of progress. People at this stage still haven't mastered value pricing yet... that's not a problem, because you now have a system to support you.

If you are in this stage, you are excited about starting to grow your accounting firm. You have real clarity on who your ideal client is and now it's time to use marketing strategies to grow your list of prospective clients on autopilot. Here I teach you how to build a lead generation system.

If you are in this stage, you are excited about automating the process of winning brand-new clients through an automated process for getting appointments with pre-qualified clients. Here I teach you how to build an appointment generation system.

In an era where technology is rapidly automating traditional data entry and accounting tasks, it is crucial to stay ahead by equipping yourself with ADVANCED SKILLS.

This training empowers you to deliver EXTRAORDINARY VALUE to your clients, ensuring your role evolves beyond automated processes and cements your place as an indispensable business advisor.

We need to know how to spot opportunities for our clients. That means being able to look at a set of numbers or financial statements and understand what's really going on in the business. 

In this stage you will learn how to package up your solution into different options so you can give the client a choice and help them choose the solution that is right for them.

Advisory work is extremely valuable, it should be one of your highest profit earning solutions. In this stage you will learn the best communication techniques and create a pricing brochure that you can use in all of your meetings to help you communicate that value to your clients.

As a profession we hate selling. The good news is we do not need to have sales-y techniques to sell advisory. Instead we need a process that we can use where we add value to the client but at the same time inspire them and get them to want to take action. We show them the potential of their business and make them excited about your service. 

We must price based on value, not based on time or costs. When you value price your business advisory services, it will undoubtedly become one of your most profitable services. In this stage you will learn the systems and structures to value price your advisory service. 

Advisory work is recurring. Not only will you need to deliver value at the outset of the engagement, but you will then need regularly deliver that service to your clients. In this stage you will learn exactly what you can deliver to your clients as part of your advisory solution. 

In this stage you will learn not only how to convert your current clients to advisory services, but how to use it as part of your marketing strategy to attract new high quality clients to your business. 

At the end of this training you will unlock all of the highest level tips and tricks to make sure you are delivering the most powerful advisory service possible. 

Understanding the Numbers – A case study to help you interpret the numbers in a set of financial statements and spot potential problems in a business. This will give you the confidence to better diagnose what is happening in a business with a better understanding of numbers, trends and ratios.

The 5 Margin Killers – A workbook to help you spot opportunities to help and diagnose causes when a business has declining margins.

TrendTracker – Software to help you track trends and produce a powerful report for the client to help them understand what is happening in their business.

Funds Flow – Another software tool to help you analyse and diagnose what is happening with cash. This tool will help you see when clients are in danger of running out of cash giving them a powerful early-warning signal.

A Trello board set up with a powerful set of packages so you can give your clients a choice of different service offerings.

A range of professionally designed brochures (including a comprehensive 27-page version) that will help you communicate the value, price and sell your advisory and management reporting services. You’ll have the ability to edit them as you wish, but we’ve done the work of designing it, and we’ve even found a print service for you!

The Profit Diagnostic Review agenda – A proven process for adding value to clients and inspiring them to take the next step, i.e. to purchase your advisory services.

Book: How to build a better business and make more money.

The 9 Drivers of Profit – How to understand the underlying business model behind every business; when you understand this model, you will feel more confident giving advice to help your clients increase their profits.

From Vision to Plan – A framework for helping a client build their business strategy and achieve their vision and goals.

The Profitable Growth Formula – 101 ideas to help any business grow and increase their profitability. This resource, and the accompanying training, will give you idea after idea to help a client become more financially successful.

A 21-page eBook written for you – together with the rights to add your name as the author – which you can use to position you as the expert in helping businesses grow profitably and use to win new clients.

How to sell advisory services and get qualified appointments from business owners who want to meet you.

The referral voucher system to help you get a steady stream of new leads from your referral sources.

Profit Diagnostic software to help you sell and deliver advisory services (you get a licence to use this software for free for the duration of your Academy membership. Note: This software is exclusive to Academy members (we do not make it available outside of our training Academies because it is too powerful to share).

Step-by-step guides to walk you through how to deliver business advisory, giving you a structured roadmap for delivering business advisory every month.

“We’ve carried out low level and ad hoc advisory for a while, but the course has really given us a ‘system’ that we can build on and helped us form our 3 ‘packages’ to really standardise and price how we ‘do’ advisory. As a result, within a week of finishing the course we have just signed a mid-tier advisory client for around £8500 for the 12 month – certainly worth more than the money we paid for the training!”

-

Dan Heelan

“I have been serving as a fractional CFO for the past 3 years providing business advice and accounting and strategic financial leadership to mid-sized firms. This training program provides a great framework for marketing and selling Business Advisory services. Many valuable tools that I will adapt and use in my practice. I enjoyed learning about LivePlan and feel it provides great value for advisors and clients, in particular those that use QBO. I believe these will help me promote and grow my consulting business.”

-

Paul Johnson

“This online course is well worth the course fee. The sessions are packed with useful and relevant content. Mark, (as he always does) provided us with ready- made materials to modify for our own use. No floundering around trying to come up with your own resources! I would recommend this course for anyone looking at building an advisory service.”

-

Debra King CPA CMA

*different currency options available

There is no minimum period to be part of the Value Pricing Academy. In other words, you can leave and stop the payments whenever you want. You are in complete control.

To guarantee you get started the RIGHT way so you GET RESULTS FAST we give you bonus software and bonus training FREE when you join today…

You get a complimentary copy of the Pro Plan of my Effective Pricing software to help you implement value pricing, price confidently in front of the client and get higher prices.

It is available to you as my gift for the duration of your Academy membership.

Effective Pricing is the LEADING TOOL for helping you implement value pricing.

You may have heard of it called “Cloud Pricing 2.0”, but we re-built it from the ground up in 2020 to make it much easier to use and add in features to give you more flexibility with your pricing.

When you enrol in the Value Pricing Academy you get a complimentary copy of the Pro Plan for the duration of your membership.

You can find out more about Effective Pricing here.

You get a complimentary copy of my Profit Diagnostic software for helping you spot the opportunity in your clients’ businesses to make a profit. This software tool will help you sell business advisory solutions.

The software also enables you to carry out what-if analysis and produce powerful reports showing your clients how they can improve the numbers in their business.

It is available to you as my gift for the duration of your Academy membership.

In this part of the training we will look at 5 strategies for getting fast results. Choose the one you like best and implement it right away for results.

Get clear on your mindset and then create your plan. This session comes with a 'Re-pricing Results Tracker' to help you check your progress.

Before you can start sending out your contract renewal letters you need clarity over your packages. Suggested package examples are included.

In this video I will walk you through the contract renewal letter - a powerful process for re-pricing your existing clients effectively.

In our BRAND NEW training course, you will learn not only the basics of getting set up with ChatGPT and how to use it, but you will also learn SPECIFIC USE CASES FOR THE ACCOUNTING INDUSTRY, that you can apply in your daily work to save time and be more productive.

This training provides detailed, step-by-step tutorials and live demonstrations on using ChatGPT effectively, including the best prompts to achieve outstanding results. You'll also gain practical insights and real-world use cases to implement directly into your business. Plus, stay ahead with ongoing updates on the latest trends and new features.

An Introduction to ChatGPT

Prompt Engineering

Advanced Usage and Customisation

Use Cases

BONUS

+

Bonus Content

You'll also receive all of the recordings from the 2-day Virtual Summit: AI And ChatGPT for Accountants and Bookkeepers. That's over 6 hours worth of training!

This training gives you a practical approach to enhancing your

QBO ProAdvisor profile.

It's delivered by Jessica Fox, founder of Florida Virtual Bookkeeper, with over TWO DECADES of experience in the accounting industry. 

You will discover strategies to improve your rankings in the ProAdvisor directory, gain more leads, and ultimately, INCREASE REVENUE. 

Jessica shares her personal journey and the specific tactics she used to transform her profile into a highly successful lead generation tool, contributing to a significant portion of her business revenue.

• The single most important tweak Jessica made to her profile that dramatically increased her visibility and client engagement.

• Do you know how to turn a simple profile visit into a potential client engagement? Jessica does, and she's sharing her secrets.

• Discover the hidden secrets behind Jessica's approach to dealing with cost-conscious prospects, turning price objections into opportunities.

• The simple fact is, Jessica's strategic profile modifications can help you stand out in a crowded market. Learn how.

• Do you want to know how to make your ProAdvisor profile irresistible to your target audience? Jessica's got the answer.

• What you should never overlook in your ProAdvisor profile if you want to maximise client engagement and revenue.

• If you're struggling to attract high-value clients, then Jessica's insights on profile optimisation are exactly what you need.

• Get ready to give your ProAdvisor profile a complete makeover with Jessica's proven strategies that guarantee results.

• Learn how to transform your ordinary ProAdvisor profile into an extraordinary client magnet, just like Jessica Fox did.

• Discover the top 5 profile tweaks that turned Jessica's ProAdvisor profile into a lead-generating powerhouse.

• Uncover the sneaky yet ethical tactics Jessica used to outshine competitors in the ProAdvisor directory.

• What essential elements Jessica added to her profile to double her client inquiries in just a few months.

• The reason why Jessica's strategic use of location-based marketing in her ProAdvisor profile skyrocketed her local client base.

• Thinking a great profile picture doesn't matter? Wrong. See how Jessica's choice of photo significantly increased her profile engagement.

• Why Jessica's compelling 'About Me' section not only captivates prospects but also turns them into paying clients.

As an honoured member of the Value Pricing Academy, you will always have complimentary access to all our other online events throughout the year.

And just in case you can't make the live events, we will always 

add the recordings to your library as well.

These are the events we run at various times throughout the year:

If you’re like me, then you know running a small accounting firm can be lonely… 

...trying to figure everything out on your own, with nowhere to go and no one to talk to when you have questions or doubts.

THAT NEVER HAPPENS AGAIN ONCE YOU JOIN THE VALUE PRICING ACADEMY.

You surround yourself with a brilliant support network. 

One that answers your questions, picks you up when you’re down, and gives you the kick in the butt you need to stay on track with your goals and aspirations.

You will be joining a community of bookkeepers and accountants on a journey to building a more successful accounting firm. Not only do you get to meet your fellow peers in the chat box during the live sessions you also get access to a private Facebook group and the group workshops.

The exclusive Facebook Group is a place you can hang out with other members, ask questions, get help, share what’s working for you and meet other accounting professionals on this journey with you.

*different currency options available

YOU MAY BE THINKING...

I know! And if all of it seems a little overwhelming, don’t worry...

We created the Academy to give you access to the information and resources you need in stages.

The best place to start is with the BONUS training:

"RE-PRICING YOUR EXISTING CLIENTS"

This is delivered over your first 5 weeks in bite-size chunks and - when you implement the strategies you learn - it's the quickest way to REAL RESULTS.

Then there is the monthly live training… these sessions are on a rolling curriculum. So just pick the ones that are of most relevance to you at the time. 

(The rest will come back around again soon).

And finally, the community is here to help you and hold you accountable through the Facebook group and virtual breakout room sessions.

Remember...

YOU CAN DO THIS!

Just take it one step at a time.

Our Academy is the most complete, comprehensive way to build a profitable accounting firm.

It keeps you focussed on getting your pricing right, getting the right clients with effective marketing and putting the critical systems in place so your firm runs like clockwork. But… 

...it’s definitely not for everyone.

If you’re looking for a magic button or a “get-rich-quick” formula for building an accounting firm, this isn’t for you.

If you’re thinking about starting an accounting firm in the future, this level of the Academy is probably not right for you (yet!). You need to be up and running with some clients to get the best out of the Academy. But maybe you'd like to check out Level 1.

If you want to bill by the hour (which effectively means a job) then this isn’t for you.

The Academy is centred around the concept of VALUE PRICING, which means you need to be open to a better way of pricing and wanting to make the CLIENT and delivering VALUE the primary focus of your firm.

You do not need to understand Value Pricing (we’ll teach you that), but -

Remember, you’re in control. There is no minimum period to be part of the

Value Pricing Academy.

In other words, you can leave and stop the payments whenever you want.

You are in COMPLETE control.

Try the Value Pricing Academy for a full 30 days.

If at any time during those first 30 days you decide it’s not right for you, not only can you stop the payments, you can email my team and ask for a FULL REFUND of your first payment – no questions asked!

You do not have to give a reason!

So with ZERO risk to give it a try for 30 days, you’re probably wondering…

The Value Pricing Academy may not be cheap, but it shows you how to get the results you desire.

It’s a small investment in yourself that pays huge dividends in your future.

One that will pay back for the rest of your life. One that will get you pricing better. One that will give you the systems to grow profitably every year.

It’s also the best way to access training and mentoring from me! You see, you get access to me for 5 hours every month where I teach you and answer your questions in the chat box. Normally, people would have to pay $1,000 per hour to work with me… you get 5 hours with me every month (worth $5,000). Your investment is based on the size of your firms (based on the number of partners).

You will be able to enrol in the Value Pricing Academy for a small payment of just $490 per partner every month. (Click here to see your local currency).

Remember, your investment never changes. When you are successfully enrolled in the Academy you know your investment will ALWAYS be the same (even when we add new training, tools and resources).

Put it this way… today is the very best time to join this community.

“Joining the Academy was one of the best decisions I've ever made for my business growth and stability. The value far outweighs the cost in my opinion.”

Jan Baudat, QB Jan, LLC dba: FitBooks

“The ROI is just amazing. There is no risk to joining just rewards if you put in the time and effort and adopt what is being delivered.”

Aaron Mcleish, Together We Count

When you enrol in the Value Pricing Academy you get instant access to the latest monthly training and resources. You will also get:

Essential Foundations

Pricing Fundamentals

Marketing Fundamentals

Group Workshops

Essential Systems

Practical Pricing

Profit Advisory

Communication Mastery

Advanced Pricing

Lead Edge

Effective Pricing

Essential AI

(Recordings are saved for 30 days for all live sessions)

The Core Foundations of a

Super-Successful Accounting Firm

How to Build an

Extraordinary Accounting Firm

How to Price Bookkeeping

How to Profit From Business Advisory

(delivered in sections over your membership)

The Pro-Plan of the Effective Pricing Software

Exclusive access to the Profit Diagnostic Software

(and other advisory tools)

Re-pricing Existing Clients

ChatGPT for Accountants and Bookkeepers

How to Optimise Your QBO ProAdvisor Profile

Access to all our conferences throughout the

year including:

The Value Conference 

The Profitable Bookkeeping Bootcamp

The AI and ChatGPT Virtual Summit 

The Business Advisory Masterclass

Access to our Private Facebook Group

You can choose to do nothing.

And as you already know, if you choose nothing… then nothing changes.

BUT, if you already know you want to price better, grow your business, make more money and have more fun...

We would love to welcome you to this community and start your transformation… in the full knowledge,

YOU CAN CHANGE YOUR MIND ANYTIME IN THE FIRST 30 DAYS AND GET A FULL REFUND.

So there is zero risk to give it a try.

With the right mindset, with the right training, the right tools and with the right support, you can transform your accounting firm. My whole team (and the community) are here to help you.

If you’re still on the fence, wondering whether to take the leap, let me share one last thought with you.

… then you’re not making the choice at all!

You’re letting your circumstances make your choices for you!

If you’re struggling right now, if you find you’re working crazy hard and not making enough money, you’ll find that will always be the case until you CHOOSE another way.

It’s never the right time to make a big change. But until we do make that change, NOTHING CHANGES, and nothing gets better.

The fact that you’re on this page is because you KNOW you need to change the way you price and start winning better clients. Everything about Academy membership is about getting results. Helping you get those better prices. Helping you get those better clients.

It’s an investment that will pay back. So perhaps the real question is, 

“Can I afford NOT to do this?”

What will things be like in 6 months from now if you do nothing and nothing changes?

We put the price up twice a year, so you'll need to choose quickly if you want to lock in the current low price.

Below is a list of the most common questions we get asked. If you cannot find the answer to your question below and you have a question about the Academy email my team on support@wickersham.co.uk.  

What makes the members of the Academy so successful?

It’s an ATTITUDE and MINDSET… we’re just the catalyst. We focus on giving, not just the training, but the tools, resources and systems to get results (that’s why we give a free copy of the Effective Pricing software, because it is the best way to get higher prices when you use it). Our most successful students show up to the live training, they get involved in the community, and most important, they take action. Everything we teach has been proven to work… you just have to follow the plan. JUST DO IT!

If I am just getting started in my accounting firm, is this still a good fit for me?

Yes. When I started my accounting firm in 1996 I wish I had access to this. I made so many mistakes in the first 3 years. Mistakes that cost me ridiculous amounts of lost profit. This is exactly the sort of support I needed back then. The benefit of doing this early in the development of your business is you can get the strategy, foundations and systems in place and avoid the mistakes I made.

If I don’t have many clients, will membership still help me?

That’s why we introduced Marketing Fundamentals… every month we give you the training to help you win more clients and grow your firm. Think of it this way, just one new client could pay for your entire first year of membership!

I don’t have a team. Will this be too much work for me?

Most of the members of the Academy are sole practitioners, and some of those are solo practitioners. When you get your pricing right and when you get your marketing strategy and positioning right so you attract better quality clients you can build a very profitable accounting firm without a big team. That’s very possible in this digital world we live in with access to so much great technology.

What is the guarantee and refund policy for the Academy?

Remember, you’re in control. There is no minimum period to be part of the Value Pricing Academy. In other words, you can leave and stop the payments whenever you want. At any time in the first 30 days you email my team and ask for a full refund of your first payment – no questions asked! You do not have to give a reason! Click here to read our full terms and conditions.

Can my team go through this program with me?

Your investment is for ONE person to join the monthly trainings, breakout sessions and study groups. If you want another team member or business partner to fully participate, they will need to join the Academy too. However, your team can watch the recordings and work through the video-based training.

Is there any support available if I have questions or get stuck?

Absolutely. There is the support from the entire community via the exclusive Facebook group and group workshops. If you have questions for me and my team you have two options. The best option is to ask your question in the Facebook Group, because other members may benefit from the answer or be able to help you. You can also tag me and my team. Alternatively, you can email Sarah on support@wickersham.co.uk.

*different currency options available

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