If you’re an accountant or bookkeeper who knows you should be earning more…

…but you keep hitting the same wall (time, capacity, price pressure, scope creep)…

The Value Pricing Academy on Skool is the entry point into the Academy - designed to help accountants and bookkeepers get one thing right first: Pricing.

This community is focused entirely on helping you price your services with confidence, charge what you’re worth, and build a more profitable firm - starting with the fundamentals that matter most.

And here’s how it works:

You can join the Value Pricing Academy community for FREE as a Standard member. This gives you access to the community, starter insights, and a chance to get familiar with value pricing and how the Academy works.

When you’re ready to implement properly, you can upgrade to Premium, which unlocks all of the training, tools, live sessions, resources, and support described on this page.

I’m worried about cash flow and paying my bills. Some clients are slow to pay.

I find it hard to attract the right clients. I want clients who value what I do and are fun to work with.

I have to work long hours just to make ends meet. Running a firm feels tougher than it should.

I’m not growing my firm as fast as I want, and I don’t have a clear plan to change that.

I’m struggling to get the prices I want. I know I should be charging more.

Clients often complain about my fees, and I struggle to justify my prices.

I feel overwhelmed by everything I need to do in my firm, and I don’t know what to focus on first.

Most accountants and bookkeepers don’t struggle because they lack skill.  They struggle because they’re stuck in the wrong pricing model.

Hourly billing puts a ceiling on your income.  It undervalues your expertise.  And it quietly trains clients to judge you by time instead of outcomes.

You end up in the same loop:

• You feel busy… but not “well paid” busy.
• You win clients… but too many are price-sensitive.
• You work hard… but margins don’t rise.

• You try to raise prices… and your stomach knots up.
• You discount “just this once”… and suddenly you’re doing it again.

It's exhausting. And worse... It's avoidable.

And a critical part of that strategy is your pricing strategy. When you get pricing right, everything else gets easier.

With the right pricing:

• You make more money.
• You attract better clients.
• You work fewer hours.

The problem is… Most people never get a simple blueprint they can actually follow.

So, they keep guessing. Keep undercharging. Keep hoping it’ll “work out.”

• You stop resenting your calendar.
• You have the time and cash to fix the other parts of the business.

That’s exactly why the Value Pricing Academy exists.

You need a roadmap and a plan… then you work the plan one step at a time.

It takes time to build an extraordinary accounting firm. There is no magic pill. There is no quick-fix solution.

But when you take things one step at a time, the results will come…

…that’s how members of the Value Pricing Academy get such incredible results.

Many firm owners assume that higher prices automatically mean losing clients.

In reality, the right clients will gladly pay more when they clearly see more value.

We show you exactly how to do this inside the Value Pricing Academy.

No one does!

That’s why you need a system that works one step at a time, not a giant overhaul that never gets finished.

Meet Mark Wickersham, Amazon #1 best-selling author of Effective Pricing for Accountants and author of How to Build a Successful Bookkeeping Business, A Practical Approach to Value Pricing, and Price: The Fastest Way to Grow Profit.

Mark founded the Value Pricing Academy in 2014 because he wanted to help accountants and bookkeepers avoid the mistakes he made when he started his accounting firm in 1996.

But the Academy isn’t built on one person alone. At the heart of the Value Pricing Academy is a passionate and experienced team, including Sarah Cross, Emily Cross, Gabrielle Wickersham, Tasha Wickersham, and Lara Wickersham, all dedicated to helping accountants and bookkeepers transform their firms. Together, the team brings deep expertise, fresh thinking, and hands-on support to ensure that members don’t just learn - they implement.

Academy membership is a complete transformational process that will change you from feeling overwhelmed, overworked and under paid to…

… joining a community of other like-minded bookkeepers and accounting professionals getting incredible results by pricing their professional services more profitably and winning better clients.

This is for you if you are an accountant or bookkeeper running your own accounting firm and you want to master value pricing, win better clients, make more money and have more fun.

The Value Pricing Academy is all about helping you nail the fundamentals of pricing in your business: the core concepts, proven frameworks, and step-by-step training that helps you go from:

Overworked + Underpaid → Confident + Profitable

Inside the Academy you’ll learn to:

• Identify, communicate, and charge for value (not time)
• Reprice clients without losing them
• Use pricing psychology to position your firm for premium fees
• Build scalable systems that grow with your business

And you’ll do it inside a vibrant, worldwide community that keeps you accountable and moving forward.

You can join the Value Pricing Academy Community on Skool for FREE with a Standard membership.

Standard membership is designed to help you:

• Get oriented (and stop guessing what to do first)
• See how value pricing thinking actually works in the real world
• Access starter training + resources
• Get support from the community

If you’ve been circling value pricing for a while…

Standard gets you into the room.

PLUS: When you engage and contribute valuable content in the community, you can unlock FREE Premium training to help you get started on your value pricing journey.

Premium is for the professional who wants deeper training, structure, and live support that compresses the learning curve.

Because the truth is…

Most people don’t fail at value pricing because they’re incapable.

They fail because they try to implement it alone - with no feedback, no structure, and no confidence in the numbers or the conversation.

Premium fixes that.

When you join Premium today, you lock in today’s price for as long as your subscription remains active.

We consistently add more content and value to the Academy, which means we regularly increase prices for new members.

But once you’ve joined, your price won’t increase unless you cancel and rejoin later.

You can join the Value Pricing Academy Community on Skool as a FREE Standard member, or upgrade to a paid Premium subscription…

But what exactly is the difference?

Designed for: Getting started + building momentum

What’s inside:

Designed for: Implementation, higher fees, + faster results

You get everything included in Standard, PLUS:

Community Access: Ask questions, share progress, and learn alongside other firm owners

Team Support: Get clear answers from our team (often via personalised video replies)

Powerful Pricing Techniques: Short pricing lessons for quick action and results

Insight Reports: Practical pricing strategies and insights you can use in your firm

PLUS: Valuable community members who contribute unlock more FREE training

LIVE Training Sessions + Replays:

CORE Training courses:

Special Bonuses:

Effective Pricing: Learn how to get the most from the #1 value pricing software for accountants and bookkeepers

Live with the Academy Trainers: A different value pricing topic each month

Repricing Existing Clients: 10-day challenge with daily tasks to make actual progress

Pricing Fundamentals: Core pricing frameworks you need to be using in your firm

Access to the Starter Plan of the Effective Pricing software

Profitable Bookkeeping Bootcamp: Access + recordings

Bookkeeping Benchmark Report: Real pricing data by country, profession, pricing method, and niche

When you join Premium, you gain access to live training every single month.

If that sounds overwhelming - don’t panic. All sessions are recorded and saved in your library so you can watch them any time.

Every month, you get live training across:

Our Effective Pricing live training sessions, ran by star student Kimme Lafayette, are designed to empower accountants and bookkeepers in mastering our innovative pricing software.

In these sessions, you will learn:

• How to price your services based on client-perceived value
• How to confidently set individualised prices for each client (reflecting the value they place on the service)
• How to communicate the value of your services so clients are eager to buy
• How to get clients to willingly and happily invest more

The training provides in-depth insights into the software's functionality, demonstrating the power of value pricing.

This is the #1 tool for pricing with confidence - and it makes value pricing easier.

Learn directly from our expert Academy Trainers, Elnize Goosen, Teresa Slack, and Neil Criddle, as they explore a wide range of practical topics designed to help you build a more profitable, efficient, and client-focused firm. 

You’ll learn through live teaching, see practical demonstrations, and leave with actionable steps you can implement straight away.

Here are some of the topics you’ll discover:

• The High Impact Client Meeting Blueprint
• The Hidden Cost of Underpricing: Real-World Impact & Reversals
• Evaluating Your Current Clients: Build a Stronger, More Profitable Client Base
• Behavioural Pricing Triggers: Using Psychology to Guide Client Decisions
• The Client Cleanse: Why Firing Clients Fuels Your Freedom
• From 'Meh' to 'Magnetic': Live Pricing Proposal Critique & Makeovers
• Bundle Brilliance: How to Package, Price and Position with Impact
• Pricing Diagnostics: Spot Gaps and Strengthen Your System

As well as live training, you also get access to core training courses released in manageable chunks, so you can learn and implement without overwhelm.

In Pricing Fundamentals, you’ll learn the vital groundwork of value pricing from Mark Wickersham.

You’ll discover:

Why compliance work is harder to value price and how to overcome that with a system for calculating a price you know will give you a good profit.

Powerful communication strategies so you never hear those dreaded words again… “that’s a bit expensive!”

The system you can follow for pricing ANYTHING. This is your fall-back framework whenever you have something tough to price.

How to increase the price of your existing clients without the fear of them leaving you. This is my most popular session because you get very quick results.

There are 4 possible price strategies and only one of them will work for you. If you’re not making enough money you probably have the wrong strategy.

The 7-step menu pricing framework for building packages that meet clients’ real needs. Done well, packages and menu pricing will help you get much higher prices.

Your clients are value sensitive. The key to getting higher prices is to understand every component of the value equation. We look at how to create more value so more people want to buy from you at higher prices.

The 3 key stages of the value conversation so you better understand the client’s needs and communicate the value, so they are more likely to buy and at higher prices than ever before.

Understanding what value really is helps us to create that value-based price. Learn how to we create more value so more people want to buy and at higher prices.

The structure and words you must use so the client understands the problem, wants your solution and price is no problem.

The best process of converting a new client, from the initial meeting, the pricing conversation, and the follow up communication. 

This is the extraordinary world of PRICE PSYCHOLOGY and the laws of influence and how you can use it to remove price resistance.  

A course spread over 10 days, each with a very specific implementable action that you can take right away to see real, fast progress.

This course encourages you to take real action as you learn – because Action-Takers get the best results!

Here’s what you’ll discover:

• Stop working for free!
• You don’t need more clients
• Confident pricing starts with a system
• Get paid up front
• You’re pricing too low!
• Who are your ‘D-list’ clients?
• Tracking your repricing conversations
• Build your first package – with Canva demonstration
• Pricing your packages
• The Contract Renewal letter

There is no minimum period to be part of the Value Pricing Academy. 

You can upgrade, downgrade, or cancel at any time. You are in complete control.

And remember: when you join Premium, you lock in your joining price for as long as you stay subscribed - even as we add more training, more tools, and more value.

To help you get started the right way - and get results faster - we include bonus software and bonus training when you join Premium:

You get a complimentary copy of the Starter Plan of the Value Pricing Academy’s Effective Pricing software to help you implement value pricing, price confidently in front of the client, and get higher prices.

It is available to you as a gift for the duration of your Premium membership.

Effective Pricing is the LEADING TOOL for helping you to implement value pricing.

See exactly what 2,683 accounting and bookkeeping firms charge for bookkeeping services.

This in-depth benchmarking report breaks down real pricing data by country, profession, pricing method, and niche.

You’ll discover how wide the price ranges really are, why there’s no such thing as a “going rate,” and how your current prices compare - so you can price with confidence, not guesswork.

Inside this report, you will uncover:

• How firms are pricing bookkeeping today including hourly, fixed, menu, and value pricing
• The real-world fee ranges being charged and why they are far wider than you might expect
• How pricing differs by country including clear comparisons between the UK, US, and Canada
• Whether accountants really charge more than bookkeepers and what actually drives higher fees
• The biggest pricing challenges firms report and what is really behind them
• What the top 25% of firms do differently compared to the bottom 25%
• How specialising in a niche impacts pricing power
• Whether reviewing prices regularly actually leads to higher fees

As a Premium member, you get complimentary access to the Profitable Bookkeeping Bootcamp.

Plus, the recordings will be added to your Skool library, so you can learn live or catch up whenever it suits you.

The Value Pricing Academy is a family business, and we want to create a community where we forge real connections, create real value and success, and make a real difference in business owners’ lives.

Most training programmes are “watch and hope.” Skool is different.

It allows you to engage and connect with peers worldwide, hold one another accountable, and contribute to each other’s success.

And the more you engage and contribute, the more you unlock and progress.

This is the kind of community where:

You can post a question and get real feedback

You can share a win and get momentum (instead of silence)

You can learn from other members’ scenarios (saving months of trial and error)

Polls, discussions, prompts, and weekly activity so you don’t fall off the wagon.

Like and comment, swap ideas, and build supportive professional connections.

Ask questions, get feedback, and share wins — the community can jump in to help.

Helpful tips, updates, and examples shared regularly so you stay sharp.

Not a dead forum. Not a dusty Facebook group. An active room where people actually show up.

This is for you if you are an accountant or bookkeeper who:

This is not for you if:

You want a magic script that fixes everything overnight

You refuse to change how you sell and price

You’re committed to hourly billing forever (even though it’s burning you out)

Runs a firm (or is starting one)

Wants to stop selling “hours”

Wants higher fees without feeling pushy

Wants better clients (and fewer headaches)

Wants a repeatable pricing process you can trust

What would change in your firm if:

 You raised fees by 20–30% without losing the right clients?

You had a repeatable way to price new work (without dread)?

You stopped clock-watching and started value-selling?

You could work fewer hours… and still take home more?

That’s what the Value Pricing Academy is built to help you do.

No complicated contracts.

No minimum term.

Cancel any time.

And when you join, you lock in your joining price for as long as you stay subscribed - even as the Academy grows.

See what others have said about our training and resources.

Which of these results inspires you the most?

Which of these results would you like to have?

We know that embracing value pricing can feel like a big step.

That’s why we’ve answered the most common questions our members ask before they join. 

If you’re still wondering whether The Value Pricing Academy is right for you, start here.

When you join the Value Pricing Academy - Premium, you get instant access to the Skool Community, PLUS:

But if you already know you want to price better, grow your business, make more money, and have more fun…

We’d love to welcome you into this community and support your transformation.

You can cancel at any time - and you lock in your joining price for as long as you stay subscribed. 

You can choose to do nothing.

And, as you already know, if you choose nothing… 

nothing changes.

With the right mindset, training, tools, and support, you can transform your firm.

The whole Value Pricing Academy Team and Community are here to help you.

“I have tried to learn value pricing a few times before with 1–3-part training sessions, but could not quite get the hang of it and I didn't have the confidence to implement what I did learn. I am understanding it in this program. I really get it! This program has also raised my confidence in my value and the value of the services that I offer. It makes so much sense and I want to get all of my clients on this system. One by one I am doing that now. It is making a world of difference in myself and my business.”

“The guidance received from Mark has been very valuable as I work to increase pricing and better understand the psychology behind pricing. As a result of the information I've learned I've added several new monthly clients which has helped me add more valuable revenue. Mark is very insightful and willing to help.”

Jeremy Stark

NDBP, LLP

Cammie Hughes

Account Ability, Inc.

“The Academy has introduced me to many valuable concepts that will benefit my practice in the coming years. Mark teaches us how to communicate the benefits that our work brings to our clients and price our services so we can bring home a profit to our families.”

“The Academy is fantastic. I've learned a lot about value pricing from Mark which allowed me to implement value pricing in my firm and increase my profits.”

Michael Braun

Upfront Consulting

Katryna Coltess

Plus Associates Bookkeeping Inc

“If you're stuck and unsure and looking for help or answers, join - the information is very valuable. You will learn something.”

“You will easily recoup the small investment in time and membership by improving your prices and negotiations with clients.”

Stephanie Jones

Enchanted Moon Ltd

John Johnstone

JMJ Accountancy

“Mark has a true ability to explain pricing methodologies in a way that is easily understandable and that an accounting firm is able to implement. There are many straight-forward strategies to implement, and some strategies require more effort but with Mark's ongoing commitment as well as help from the group you can achieve a new level of pricing success!”

“Joining the Academy was one of the best decisions I've ever made for my business growth and stability. The value far outweighs the cost in my opinion.”

Jan Baudat

QB Jan, LLC dba: FitBooks

Kimberly A. Colton, CPA

TG Accounting

“Learning to package price services has become the cornerstone of what we do in our industry and staying on the cutting edge of innovation.”

“The ROI is just amazing. There is no risk to joining, just rewards if you put in the time and effort and adopt what is being delivered.”

Andrea Glavas

inQub-O, Inc.

Aaron Mcleish

Together We Count

“I strongly recommend Mark's mentorship! He has helped me to learn to think differently about pricing, marketing and improving my profit. I always get something new from each session.”

“It's about shifting your mindset off you, your personal worth and your time, to thinking strategically as the owner and owning your business.”

Patricia P Belcourt CPA PA

Joy Schechter

The Joy of Business Inc

“The support of the community and Mark gives you the confidence to stick to the prices you have given to a client without feeling like you need to back down when clients protest about your pricing.”

“Worth the time and investment into yourself and your business!”

Amy Larsen

Amy Larsen Accounting

Carla Reding

Reding Bookkeeping

“If you would like to get paid what you are worth, this is the thing for you.”

“I simply can't say enough for how Mark and Sarah's work has changed my business. After being involved for almost 2 years, I am working much less and still making the same income. Expecting next year to be even better. Thanks again!”

Ishali

IDM Professional Corporation

David B. Kolts, CPA

PLLC

“I've told several people that it's well worth their money to join!”

Vicki Giampietro

Let Me Do It

“Do it, without a doubt.”

Andrew Rhodes FCA CTA

Sobell Rhodes LLP

You can’t change the prices you charged last year.

But you can change what happens next.

Join the Value Pricing Academy on Skool as a Standard member (for free) and get into the room...

Or upgrade to Premium and start implementing with full support.

Copyright © 2026. All rights reserved.

Privacy Policy

Cookie Policy